At minimum, use utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional but helpful.
Build, validate, and copy tracking URLs for campaigns — private, fast, and 100% in your browser.
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Tip: “Lowercase + Slugify” keeps analytics clean and consistent across channels.
Fill in utm_source, utm_medium, utm_campaign, utm_term, utm_content with helpful hints.
Lock naming templates, lowercase/slugify automatically, and avoid duplicates.
Spaces, symbols, and Unicode are safely encoded — no broken links.
Checks for missing source/medium/campaign, trailing slashes, and double question marks.
Option to collapse long links or copy multiple tagged URLs in bulk.
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Create clean, consistent UTMs that make analytics crystal clear.
https://example.com/page).Best practices to keep your campaign tracking clean and useful.
At minimum, use utm_source, utm_medium, and utm_campaign. utm_term and utm_content are optional but helpful.
Pick a convention and stick to it. Many teams prefer all lowercase to avoid splitting reports by case.
No direct impact. Use canonical URLs to avoid duplicate content. UTMs are for analytics attribution.
Source: site/app sending traffic (e.g., facebook, newsletter). Medium: channel (cpc, email, social). Campaign: initiative name (spring_sale_2026).
utm_term for paid keywords or audience terms; utm_content to differentiate creatives/placements (banner_a vs banner_b).
Yes. The builder appends parameters correctly using & and prevents duplicate question marks.
Yes for safety. The builder encodes spaces and symbols automatically so links don’t break.
Use templates, locked dropdowns, and a style guide (lowercase, underscores, date patterns). Save presets for recurring campaigns.
Optional. It makes links cleaner for social/email. Ensure your shortener preserves query strings and avoids tracking conflicts.
Everything happens locally in your browser. No uploads or server logs — your campaign data stays with you.